The year is 2001. Eighteen-year-old Rees Barnett impulsively walks into a tattoo parlour and picks the trendiest designs off the wall display: a tribal arm band and a shoulder tribal tattoo.  But over the years, both those symbols quickly went from cool to ?cliché, leaving Barnett with tattoo regret. "Unfortunately, I can't blame it on booze," he said. "[It's] one of those bad decisions that you wake up and realize, oh crap, I'm stuck with these."

Now, at age 32, the pension fund analyst is erasing this part of his past at Precision Laser Tattoo Removal in Toronto. A technician zaps his two tattoos with a laser while Barnett endures much more pain than when he got inked. "It almost feels like you're getting electrocuted, pinched all at once and times that by 10." There’s also the painful price tag. In total, he'll spend an about $5,000 on multiple treatments over the course of about a year. The original tattoos cost him around $400.

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