While companies such as Anheuser-Busch InBev NV (the worlds largest brewer), Research in Motion Ltd. (maker of the BlackBerry), and Pepsi (sponsor of the half time show) are paying up to $4 million dollars to be on a 30 second advertisement during the Super Bowl, Nes Andrion – Endless Ink Tattoo shop owner – will be getting his work displayed for free.

The San Francisco 49ers’ quarterback, Colin Kaepernick has tattoos all over his chest, back and his arms and the tattoos will reportedly get about 2 minutes of so-called focus time during the broadcast on Sunday, said Eric Wright, president of Joyce Julius & Associates, an Ann Arbor, Michigan-based sports advertising evaluation company. Those two minutes equals out to $16 million dollars in exposure on game day.

“With Kaepernick’s tats expected to be front and center, his tattoo artist will certainly be a major beneficiary -- without having to spend a dime,” said Bob Dorfman, executive director at San Francisco-based Baker Street Advertising. “He won’t be as talked about as the marketers who score the best ads of the game, but for pure return on investment he’ll be very hard to beat.”

Advertisers “are paying to be part of one of the rare telecasts that still draws a large live audience. An average of 111.3 million people watched last year’s game, in which the New York Giants beat the New England Patriots, the most in U.S. television history, according to Comcast Corp.’s NBC. This year’s game in New Orleans is being shown by CBS Corp.’s CBS, which reaped an average $3.75 million per 30-second commercial.”

Ever since Kaepernick became the starter for the 49ers, they have been hard to beat.  Kaepernick is a very popular player and fans want tattoos by the same artists that he uses.  People are waiting up to four months right now to use Andrion for their body art.

 “Business has really, really picked up, doubled,” says Nes Andrion.

Kaepernick has been using Andrion for his tattoos ever since his freshman year at University of Nevada.

“I had him do one piece,” Kaepernick told reporters last week. “I really liked it and I’ve been going to him ever since.”

Even though Kaepernick plays for the 49ers, Andrion isn’t a fan.

“I’m a Patriots’ fan, bro,” he said. “Colin knows.”

Come Super Bowl Sunday, Andrion said that he is willing to become a 49ers’ fan just this once.

“I’m really going for him,” the artist said. “He puts money in my pocket.”

Don’t miss the championship game Feb. 3 between the 49ers and the Baltimore Ravens.

Read more: sfgate.com